1.1 Tech’s Tectonic Shift: Radically Changing Business Landscapes
Learning Objective After studying this section you should be able to do the following: Appreciate how in the past decade, technology has helped bring about radical changes across industries and...
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1.2 It’s Your Revolution
Learning Objective After studying this section you should be able to do the following: Name firms across hardware, software, and Internet businesses that were founded by people in their twenties (or...
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2.1 Introduction
Learning Objectives After studying this section you should be able to do the following: Define operational effectiveness and understand the limitations of technology-based competition leveraging this...
View Article1.3 Geek Up—Tech Is Everywhere and You’ll Need It to Thrive
Learning Objectives After studying this section you should be able to do the following: Appreciate the degree to which technology has permeated every management discipline. See that tech careers are...
View Article1.4 The Pages Ahead
Learning Objective After studying this section you should be able to do the following: Understand the structure of this text, the issues and examples that will be introduced, and why they are...
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2.2 Powerful Resources
Learning Objectives After studying this section you should be able to do the following: Understand that technology is often critical to enabling competitive advantage, and provide examples of firms...
View Article2.3 Barriers to Entry, Technology, and Timing
Learning Objectives After studying this section you should be able to do the following: Understand the relationship between timing, technology, and the creation of resources for competitive advantage....
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2.4 Key Framework: The Five Forces of Industry Competitive Advantage
Learning Objectives After studying this section you should be able to do the following: Diagram the five forces of competitive advantage. Apply the framework to an industry, assessing the competitive...
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3.1 Introduction
Learning Objective After studying this section you should be able to do the following: Understand how Zara’s parent company Inditex leveraged a technology-enabled strategy to become the world’s...
View Article3.2 Don’t Guess, Gather Data
Learning Objective After studying this section you should be able to do the following: Contrast Zara’s approach with the conventional wisdom in fashion retail, examining how the firm’s strategic use...
View Article3.3 Moving Forward
Learning Objectives After studying this section you should be able to do the following: Detail how Zara’s approach counteracts specific factors that Gap has struggled with for over a decade. Identify...
View Article4.1 Introduction
Learning Objectives After studying this section you should be able to do the following: Understand the basics of the Netflix business model. Recognize the downside the firm may have experienced from...
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4.2 Tech and Timing: Creating Killer Assets
Learning Objectives After studying this section you should be able to do the following: Understand how many firms have confused brand and advertising, why branding is particularly important for online...
View Article4.3 From Atoms to Bits: Opportunity or Threat?
Learning Objectives After studying this section you should be able to do the following: Understand the shift from atoms to bits, and how this is impacting a wide range of industries. Recognize the...
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5.1 Introduction
Learning Objectives After studying this section you should be able to do the following: Define Moore’s Law and understand the approximate rate of advancement for other technologies, including magnetic...
View Article5.2 The Death of Moore’s Law?
Learning Objectives After studying this section you should be able to do the following: Describe why Moore’s Law continues to advance and discuss the physical limitations of this advancement. Name and...
View Article5.3 Bringing Brains Together: Supercomputing and Grid Computing
Learning Objectives After studying this section you should be able to do the following: Give examples of the business use of supercomputing and grid computing. Describe grid computing and discuss how...
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5.4 E-waste: The Dark Side of Moore’s Law
Learning Objectives After studying this section you should be able to do the following: Understand the magnitude of the environmental issues caused by rapidly obsolete, faster and cheaper computing....
View Article6.1 Introduction
Learning Objectives After studying this section you should be able to do the following: Define network effects. Recognize products and services that are subject to network effects. Understand the...
View Article6.2 Where’s All That Value Come From?
Learning Objectives After studying this section you should be able to do the following: Identify the three primary sources of value for network effects. Recognize factors that contribute to the...
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