8.9 One Graph to Rule Them All: Facebook Takes Over the Web
Learning Objectives After studying this section you should be able to do the following: Describe Facebook’s efforts to integrate its service with other Web sites and the potential strategic benefit...
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8.10 Is Facebook Worth It?
Learning Objectives After studying this section you should be able to do the following: Question the $15 billion valuation so often cited by the media. Understand why Microsoft might be willing to...
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9.1 Introduction
Learning Objectives After studying this section you should be able to do the following: Recognize the importance of software and its implications for the firm and strategic decision making. Understand...
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9.2 Operating Systems
Learning Objectives After studying this section you should be able to do the following: Understand what an operating system is and why computing devices require operating systems. Appreciate how...
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9.3 Application Software
Learning Objectives After studying this section you should be able to do the following: Appreciate the difference between desktop and enterprise software. List the categories of enterprise software....
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9.4 Distributed Computing
Learning Objectives After studying this section you should be able to do the following: Understand the concept of distributed computing and its benefits. Understand the client-server model of...
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9.5 Writing Software
Learning Objectives After studying this section you should be able to do the following: Understand, at a managerial level, what programming languages are and how software is developed. Recognize that...
View Article9.6 Total Cost of Ownership (TCO): Tech Costs Go Way beyond the Price Tag
Learning Objectives After studying this section you should be able to do the following: List the different cost categories that comprise total cost of ownership. Understand that once a system is...
View Article10.1 Introduction
Learning Objectives After studying this section you should be able to do the following: Understand how low marginal costs, network effects, and switching costs have combined to help create a huge and...
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10.2 Open Source
Learning Objectives After studying this section you should be able to do the following: Define open source software and understand how it differs from conventional offerings. Provide examples of open...
View Article10.3 Why Open Source?
Learning Objectives After studying this section you should be able to do the following: Know the primary reasons firms choose to use OSS. Understand how OSS can beneficially impact industry and...
View Article10.4 Examples of Open Source Software
Learning Objectives After studying this section you should be able to do the following: Recognize that just about every type of commercial product has an open source equivalent. Be able to list...
View Article10.5 Why Give It Away? The Business of Open Source
Learning Objectives After studying this section you should be able to do the following: Understand the disproportional impact OSS has on the IT market. Understand how vendors make money on open...
View Article10.6 Cloud Computing: Hype or Hope?
Learning Objectives After studying this section you should be able to do the following: Understand the concept of cloud computing. Identify the two major categories of cloud computing. Oracle Chairman...
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10.7 The Software Cloud: Why Buy When You Can Rent?
Learning Objectives After studying this section you should be able to do the following: Know how firms using SaaS products can dramatically lower several costs associated with their information...
View Article10.8 SaaS: Not without Risks
Learning Objective After studying this section you should be able to do the following: Be able to list and appreciate the risks associated with SaaS. Like any technology, we also recognize there is...
View Article10.9 The Hardware Cloud: Utility Computing and Its Cousins
Learning Objectives After studying this section you should be able to do the following: Distinguish between SaaS and hardware clouds. Provide examples of firms and uses of hardware clouds. Understand...
View Article10.10 Clouds and Tech Industry Impact
Learning Objectives After studying this section you should be able to do the following: Understand how cloud computing’s impact across industries is proving to be broad and significant. Know the...
View Article10.11 Virtualization: Software That Makes One Computer Act Like Many
Learning Objectives After studying this section you should be able to do the following: Know what virtualization software is and its impact on cloud computing. Be able to list the benefits to a firm...
View Article10.12 Make, Buy, or Rent
Learning Objectives After studying this section you should be able to do the following: Know the options managers have when determining how to satisfy the software needs of their companies. Know the...
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