11.1 Introduction
Learning Objectives After studying this section you should be able to do the following: Understand how increasingly standardized data, access to third-party data sets, cheap, fast computing and...
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11.2 Data, Information, and Knowledge
Learning Objectives After studying this section you should be able to do the following: Understand the difference between data and information. Know the key terms and technologies associated with data...
View Article11.3 Where Does Data Come From?
Learning Objectives After studying this section you should be able to do the following: Understand various internal and external sources for enterprise data. Recognize the function and role of data...
View Article11.4 Data Rich, Information Poor
Learning Objectives After studying this section you should be able to do the following: Know and be able to list the reasons why many organizations have data that can’t be converted to actionable...
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11.5 Data Warehouses and Data Marts
Learning Objectives After studying this section you should be able to do the following: Understand what data warehouses and data marts are and the purpose they serve. Know the issues that need to be...
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11.6 The Business Intelligence Toolkit
Learning Objectives After studying this section you should be able to do the following: Know the tools that are available to turn data into information. Identify the key areas where businesses...
View Article11.7 Data Asset in Action: Technology and the Rise of Wal-Mart
Learning Objectives After studying this section you should be able to do the following: Understand how Wal-Mart has leveraged information technology to become the world’s largest retailer. Be aware of...
View Article11.8 Data Asset in Action: Harrah’s Solid Gold CRM for the Service Sector
Learning Objectives After studying this section you should be able to do the following: Understand how Harrah’s has used IT to move from an also-ran chain of casinos to become the largest gaming...
View Article12.1 Introduction
There’s all sorts of hidden magic happening whenever you connect to the Internet. But what really makes it possible for you to reach servers halfway around the world in just a fraction of a second?...
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12.2 Internet 101: Understanding How the Internet Works
Learning Objectives After studying this section you should be able to do the following: Describe how the technologies of the Internet combine to answer these questions: What are you looking for? Where...
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12.3 Getting Where You’re Going
Learning Objectives After studying this section you should be able to do the following: Understand the layers that make up the Internet—application protocol, transmission control protocol, and...
View Article12.4 Last Mile: Faster Speed, Broader Access
Learning Objectives After studying this section you should be able to do the following: Understand the last-mile problem and be able to discuss the pros and cons of various broadband technologies,...
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Learning Objectives After studying this section you should be able to do the following: Recognize that information security breaches are on the rise. Understand the potentially damaging impact of...
View Article13.2 Why Is This Happening? Who Is Doing It? And What’s Their Motivation?
Learning Objectives After studying this section you should be able to do the following: Understand the source and motivation of those initiating information security attacks. Relate examples of...
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13.3 Where Are Vulnerabilities? Understanding the Weaknesses
Learning Objectives After studying this section you should be able to do the following: Recognize the potential entry points for security compromise. Understand infiltration techniques such as social...
View Article13.4 Taking Action
Learning Objectives After studying this section you should be able to do the following: Identify critical steps to improve your individual and organizational information security. Be a tips, tricks,...
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14.1 Introduction
Learning Objectives After studying this section you should be able to do the following: Understand the extent of Google’s rapid rise and its size and influence when compared with others in the media...
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14.2 Understanding Search
Learning Objectives After studying this section you should be able to do the following: Understand the mechanics of search, including how Google indexes the Web and ranks its organic search results....
View Article14.3 Understanding the Increase in Online Ad Spending
Learning Objectives After studying this section you should be able to do the following: Understand how media consumption habits are shifting. Be able to explain the factors behind the growth and...
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14.4 Search Advertising
Learning Objectives After studying this section you should be able to do the following: Understand Google’s search advertising revenue model. Know the factors that determine the display and ranking of...
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