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14.5 Ad Networks—Distribution beyond Search
Learning Objectives After studying this section you should be able to do the following: Understand ad networks, and how ads are distributed and served based on Web site content. Recognize how ad...
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14.6 More Ad Formats and Payment Schemes
Learning Objectives After studying this section you should be able to do the following: Know the different formats and media types that Web ads can be displayed in. Know the different ways ads are...
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14.7 Customer Profiling and Behavioral Targeting
Learning Objectives After studying this section you should be able to do the following: Be familiar with various tracking technologies and how they are used for customer profiling and ad targeting....
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14.8 Profiling and Privacy
Learning Objectives After studying this section you should be able to do the following: Understand the privacy concerns that arise as a result of using third-party or tracking cookies to build user...
View Article14.9 Search Engines, Ad Networks, and Fraud
Learning Objectives After studying this section you should be able to do the following: Be able to identify various types of online fraud, as well as the techniques and technologies used to perpetrate...
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14.10 The Battle Unfolds
Learning Objectives After studying this section you should be able to do the following: Understand the challenges of maintaining growth as a business and industry mature. Recognize how the businesses...
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Publisher Information
Information Systems: A Manager’s Guide to Harnessing Technology is adapted from a work produced and distributed under a Creative Commons license (CC BY-NC-SA) in 2010 by a publisher who has requested...
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